About Us - Rosey's Mark

HISTORY AND MISSION

Founded in 2012 by sisters Ina and Rositsa Paunovi, the Rosey’s Mark brand follows the aromatic footsteps of the Bulgarian oil-bearing rose to reveal its secrets as an edible flower. As the first and only brand dedicated exclusively to the role of the rose in food, Rosey’s Mark creates the concept of “Floral Gastronomy from Bulgaria”.

Based on over 10 years of experience, today Rosey’s Mark’s mission is to unfold and popularize the role of roses in food not only as an interesting floral flavor, but also in the context of functional nutrition.

With a deeper look at the Bulgarian damask rose as an active nutritional ingredient, Rosey’s Mark products focus on various functional benefits related to the daily challenges of our time – stress, digestion, immune system, beauty and aging. And in the most sustainable and non-invasive way we can think of – by introducing rose into daily eating habits.

SUSTAINABILITY AND ECOSYSTEM

At Rosey’s Mark, we believe that true taste comes from a responsible attitude towards nature. We work with local producers of Bulgarian damask rose, support traditional agriculture, and use sustainable practices that are kind to the environment.

THE MOST PRECIOUS ROSE IN THE WORLD

It is not just our opinion. In the world of essential oils, the Bulgarian rose damascena is a proven and established standard for the highest quality. This is due to the unique and non-replicable biochemical composition of the Bulgarian rose oil, proven in the laboratory with each annual harvest. It is no coincidence that the Bulgarian rose oil has been registered with a “Protected Geographical Indication” by the European Commission, just like the Italian Parmigiano cheese and the Fresco champagne.

We say a big thank you to nature, which has gathered in the Bulgarian Rose Valley the necessary unique mix of climate, soil, air currents, altitude, in short, the most favorable conditions for the rose damascena, without analogues anywhere else in the world.

ROSE PRODUCTION ECOSYSTEM IN BULGARIA

Natural resources combined with several centuries of experience make Bulgaria a leader and expert in rose production and rose processing on a global scale. This niche and specific industry is key and emblematic for Bulgaria.

Our country is the only producer of rose oil in the European Union and among the few in the world. Therefore, our natural wealth, the rose, and its related industry need strategic management and targeted policies for sustainability. As well as the creation of high added value end products here in Bulgaria, the homeland of the highest quality rose.

Learn more about the ecosystem of the Bulgarian rose in the series of interviews with some of our suppliers, rose producers and rose processors in

EDIBLE ROSE FOUNDATION

Along with our work on building a brand for rose-based food products, we have come to know the specifics and challenges of the local ecosystem well.

We have also confirmed the need for a long-term strategy for the preservation and development of the Bulgarian rose, as well as for investments in additional development of the biochemical activity and beneficial properties of Rosa damascena and its derivatives – rose flower, rose water and rose oil.

To support the sustainable future of the Bulgarian rose and its potential as a functional ingredient in food, we have created the Edible Rose Foundation, through which we seek intersections between business and science.

In connection with the goals of the foundation, we allocate 3% of the annual profit of Rosey’s Mark for scientific and development activities related to the beneficial properties of the rose.

PRODUCTS WITH TASTE AND FUNCTION

We create high-quality functional foods with Bulgarian rose oil, with a clean label and proven origin of the ingredients. The roses in our products are of guaranteed origin from the Bulgarian Rose Valley and are grown using organic farming methods.

ROSE JAMS TO HELP DIGESTION

Rosey’s Mark’s rose jam collection stands out with its clean ingredients and recipes that use fruit juice instead of sugar.

Containing only fruit sugars and with fewer calories, our rose jams also offer tempting fruit combinations.

The pure taste of rose and the skillful combination of roses, strawberries and raspberries are present on the menu all year round, while the spice-inspired aroma with cardamom is present as a seasonal winter offering.

Functional properties of rose jam: stimulating digestion

ROSE TEA FOR STRESS RELIEF AND A SLIM BODY

The Rosey’s Mark tea collection focuses on the use of roses in tea drinks.

The loose rose flower is suitable for both making rose tea and various tea combinations of your choice, as well as for cooking.

The teas in pyramid bags are of two types: pure rose and a combination of green tea and rose and are made for easy and quick preparation at home, in the office, in restaurants or on the go.

Functional properties of rose tea: relaxing, anti-stress; antioxidant, antimicrobial; promotes detoxification of the body, activates peristalsis.

CHOCOLATE WITH ROSE OIL FOR ROMANTIC MOMENTS AND MOOD IMPROVEMENT

The Rosey’s Mark Rose Chocolate Collection features an innovative combination of high-quality classic chocolate and organic Bulgarian rose oil.

Dark, milk and white, all 3 with a distinctive and completely natural rose aroma and taste, these chocolate bars are a real attraction for true chocolate lovers.

The originality and innovation of Rosey’s Mark chocolates with rose oil and rose petals are guaranteed by the protection of the recipes in the Patent Office of the Republic of Bulgaria.

Functional properties of rose oil chocolate: mood-enhancing, aphrodisiac food containing antioxidants.

ROSE WATER FOR DAILY ANTIOXIDANTS, GOOD MOOD AND BEAUTY

Rosey’s Mark Rose Water for Cooking and Beverages is a concentrated, single-ingredient product, naturally rich in rose oil, which is obtained by direct distillation of fresh organic blossoms from Bulgarian oil-bearing roses.

It is also the first distilled rose water bottled in Bulgaria specifically for culinary purposes and addition to beverages such as water, coffee, smoothies, cocktails and more.

Functional properties of rose water: soothing and relaxing properties; anti-aging, antioxidant, antiseptic, antimicrobial, antispasmodic.

TEAM

We are Ina and Rositsa – sisters, founders and managing partners of Rosey’s Mark

Ina (Paunova) Abadjieva

Co-founder

Rositsa Paunova-Dlgnekova

Co-founder

Ina is the half of the team that takes care of business development and sales. With an economic education and a master’s degree in tourism, for her the good name of Bulgaria as a cultural and commercial destination has always been a goal in professional development. With a keen interest in the field of entrepreneurship, Ina was the Bulgarian representative at two consecutive international conferences GES (Global Entrepreneurship Summit), in 2015 in Nairobi, Kenya and in 2016 in San Francisco, Florida, as well as the Bulgarian participant in the program for young entrepreneurs YTILI 2016 (Young Transatlantic Innovation Leaders Initiative) in the USA.

Rositsa is the founder and creative driver behind Rosey’s Mark. With professional training in Mass Communications at Sofia University “St. Kliment Ohridski” and a master’s degree in Brand Management and Advertising at the Istituto Europeo di Design in Milan, Italy, she takes care of the development and identity of the brand, marketing communications and design. For her, creating added value through a new type of branding of one of the symbols of Bulgaria – the rose – is an important cause.